您還在使用傳統的方法去分析網站瀏覽流量統計嗎?
Mixpanel即時網站流量分析軟體直接幫您分析消費者行為,讓您能更加了解您的淺在客戶!
Mixpanel 是一家數據追蹤和分析公司,允許開發者跟蹤各種用戶行為,並提供實時分析,比如用戶瀏覽的頁面數,iPhone應用分析,Facebook應用互動情況,以及Email分析。
Mixpanel提供的“人物”功能,可以讓你根據用戶在應用程序內採取的行為對其發出推送通知。流失顧客的,還能分析顧客的回流率,同時可以利用這項資料,去追蹤或衡量之後所做的改變是否會提高回流率。不只如此,還能夠知道訪客是誰和他們的所作所為。Mixpanel成立於2009年,建設有web和移動分析平臺,其提供的服務可以分析監測用戶活動。相對於舊式的分析企業,Mixpanel提供了一種創新替代的方式。
Mixpanel 不採用頁面訪問量數據做參考,轉而以用戶行為做為分析數據。 Mixpanel 主要提供了幾大關鍵指標來分析網站使用者:
- Engagement
- Retention
- Funnels
- People
Engagement
Understand your users to build a better product
Building a product people love is about measurement, not intuition. To know how people are using your product, you need a tool that can easily surface those insights. Mixpanel helps you ask questions about your users and delivers answers instantly.
Features
- Drill into your data with Insights and find out where to focus your resources when building your product.
- Visualize your data in different ways. Smooth out noisy results to really understand what’s going on.
- Discover insights quickly. When digging into complex questions, don’t get slowed down waiting for an answer.
- Bookmarks let you save reportsthat you look at a lot so you cansave time.
Enable every team to access the data it needs
In the past, analytics meant painfully harvesting data from slow tools and SQL queries. Today, everyone needs to know what’s going on inside the product. Mixpanel’s intuitive and powerful interface allows you to drill in and find out how people are using your product right away.
Know when your product is sticky with retention
It’s hard to tell if the changes you make are for better or worse. Mixpanel can tell you if users are coming back after you add or improve features. Retention will give you insight that helps make your product stickier over time.
Understand the behaviors that drive users to convert
Signal surfaces the user behaviors that lead to higher retention and engagement, and it recommends actions that’ll have the biggest impact on your metrics.
Point and click analytics
Understanding your users’ behaviors doesn’t need to be complicated — and neither should the setup. Once you add Mixpanel, you can pick and choose which actions to track in your application with a simple point & click interface. Now your entire team can add new metrics without relying on a developer.
View all your key product metrics in one place with dashboards
Conveniently access product insights and share them with any member of your team, from product managers to executives. Dashboards display on the web, your mobile app, and TVs throughout your office, so you can make informed decisions from wherever you are.
Funnels
It's a funnel, not rocket science
Funnels are a way to visually measure how customers move through any series of events. Creating a funnel in Mixpanel is as simple as choosing an event.
Simply choose events in a sequence
Other analytics tools ask you to set variables or rules, use fancy syntax, or fill in complicated forms. Just tell Mixpanel each event you want to track and you’re done.
Answer questions about the past with retroactive funnels
Funnels never need to be defined ahead of time, so you have the flexibility to measure different flows as soon as you think of them. Simply select any number of events and instantly create a report that uses all of your historical data.
Even better, clicking between funnel steps will display the history between any two steps. This is a shortcut to see if progress is being made between steps over time.
Retention
Find out if new users love your product
Your product is constantly trying to improve but it’s hard to tell if the changes you’re making are better or worse. Mixpanel can tell you if more new users that try your product each day, week, or month are coming back after you add or improve features.
For example, it can tell you how many new users who signed up came back the next week to play a video again. Retention will give you analytics insight that helps make your product better to reduce churn rate and grow your business faster. No more leaky buckets.
Answer the hard questions that will tell you something surprising
Mixpanel’s power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. You’ll be able to dig deep into your data by slicing and dicing it in advanced ways.
For example, you could learn how many new mobile users came back to use your product, broken down by your mobile ad campaigns. Even with questions like that, you’ll just be getting started with the kinds of questions you’ll be able to find the answer to.
You made an addictive product. Learn how frequently people use it.
Mixpanel lets you find out how addicted people are to your product. By measuring engagement, Mixpanel will figure out how frequently people will use your app in a day, week, or month. For example, it can tell you that your users come back and watch videos 3 different hours in a day. And by being able to filter and segment, you’ll get powerful insight into your data to find out why different groups of users are more addicted to your app than others.
People
Learn who your users are with profiles
Mixpanel enables you to tie your company’s data to your users to see who they are, what they
have done in your app, and to give you a powerful and flexible way to communicate with them using it.
Customizable Profiles
Build customizable profiles of your customers
Search
Search and filter amongst all your customers
Customer Profiles
Manually create your own customer profiles
Compare how different groups of users behave
Easily understand how the groups of users that matter to you differ in terms of behavior, retention, churn, and more so that you can drive them to the optimal action.
Activity feed lets you know how people use your product
Activity Feed helps you understand the path people take while using your app before or after they have signed up. You'll be able to improve your product just by watching a timeline of their actions.
Messages that get your customers to come back
Take action on the surprising things you learn using Mixpanel. Now, you can set up ways to automatically send emails, push notifications, and in-app messages to your customers based on who they are and what they have done. Messages can help you drive engagement back to your app or broadcast important updates about your company.
Predict reveals who will convert or not, before they do
Use Predict to learn whether your app’s users will convert. You can define what conversion means for your company, and then automatically send marketing messages based on their likelihood of conversion. For example, a photo sharing company may want to know who will eventually take a picture five times. Or who won’t, so they can nudge them to. Predict lets you take action on things before it’s too late.
Instant, powerful analytics for your entire customer base
Mixpanel's power lies in giving you the ability to learn more from your data by being able to ask increasingly important and complex questions. Most analytics products limit insights to basic trend lines, showing for example "number of people who signed up" over time. Mixpanel goes further by enabling you to draw correlations, analyze cohorts of customers, visualize data in unique ways, and see how your experiments have gone.